MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and streaming